Local Business Video Commercials
Z4Web Videos can create highly premium video commercials that you can use as part of a television advertising campaign, or just for Facebook ads. Either way, our videos engage, retain and convert – helping to increase your brand visibility while driving sales.
But what’s important to recognize is that video creation is a science and an art. It’s a science in that it’s highly technical and you need to know how to use the right software as well as how to get things like audio balance just right. But it’s also an art, because it requires a keen sense of pacing and framing in order to convey the right emotions and achieve maximum impact.
And part of this comes down to knowing how to create the perfect video for the intended audience. This is why creating a video commercial for local business is so different from creating a video commercial for use across YouTube.
What Makes a Good Local Business Video Commercial?
A good local business video commercial needs to understand its audience. That means understanding the culture of the given area and knowing how to speak the language of that audience. At the same time, local business commercials should feel personal, direct and friendly. Local business tends to be smaller business and audience often see this as a big advantage – knowing that they can speak directly to key decision makers and get a personal and friendly service.
And as with any video commercial, it’s also important to sell the value proposition. That means getting your viewers to both understand and feel the value that you’re offering – so that they feel exciting to click the order button and so that your video has a real emotional resonance.
Our Local Business Video Service
Z4Web Videos can help your local business to do all that and more. We recognize the importance of getting to know your business and your audience to convey your mission statement in a way that will motivate and move your audience. That said though, our videos also have the professional production values of the biggest brands on the web, despite being available for ‘small business prices’.
We’ve helped countless small businesses to elevate their status in their local area and we can’t wait to do the same for you. To learn more, or to get a free, no-obligation quote, get in touch. Otherwise, why not take a look around the rest of the site to find out more about our services?